L'imprenditoria cinese nel distretto industriale di Prato

Scritti di M. Colombi, S. Guercini, A. Marsden

2002, cm 17 x 24, vi-108 pp.

ISBN: 9788822251763

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This book examines a new phenomenon linked to the relation between the international dimension of corporate activity and local development, addressing this topic from several different disciplinary perspectives. In addition to the economic-industrial aspect (evolution of the district and development of the clothing industry in Prato), attention also focuses on managerial issues (the profile of corporate governance and intercultural marketing) and anthropological patterns (relations between the family and the firm in Chinese migratory flows). The work thus provides an extensive view of a highly significant phenomenon, with results that go beyond the specific local dimension.

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